Fospha at eTail Boston 2026
Meet the team in Boston this August. We're talking measurement, incrementality, and where your ad spend is actually working.
Speaking sessions
Rather chat 1-on-1?
SUMMIT: SEARCH & PERFORMANCE MARKETING
Your best channel might be the one your data can't see
Back Bay A | Monday, August 10th, 9:00am-12:25pm
Your best-performing channel might be the one your data can't see. Join Fospha's Dom Devlin for a peer-led roundtable discussion on where profitable, sustainable customer acquisition comes from, and why the brands breaking through the growth plateau are the ones measuring the full funnel, everywhere they sell.
TRACK 2 BREAKOUT SESSION
Brand, Creative & Community building
Constitution A | Tuesday, August 11th, 2:30pm-5:30pm
Join Fospha CSO Jamie Bolton as he chairs this breakout track session, bringing together top brands and industry executives to explore how community and creative drive growth.
3.20pm: Unlocking the Power of Community: Strategies for Building, Managing, and Driving Value with Brand Advocates
Heather Deschenes (VistaPrint), Paakow Essandoh (MIZIZI International), Cleo Davis-Urman (Barrière), Nathalie Banker (No7 Beauty Company). Moderated by Jamie Bolton (Fospha).
5pm: The New Era of Storytelling: How Content and Creativity Are Powering Brand Engagement
Karen Schnelwar (Bradshaw Home), Jodi Sittig (Evelyn & Bobbie), Rachel Sorkin (M.Gemi), Meredith English Holder (Fracture). Moderated by Jamie Bolton (Fospha).
MAIN STAGE KEYNOTE
Sell everywhere. See everything. Move instantly.
Main Stage | Wednesday, August 12th, 10:55am-11:15am
A new operating standard is emerging for brands that sell everywhere, and it will decide who pulls ahead and who gets left behind. It means seeing the whole commerce picture and acting on it at market speed. Most brands fall short on both: last-click can’t see what’s really driving growth, so the media doing the heavy lifting gets cut - and even when you do spot what’s working, you act on it too slowly to matter. This session sets the new standard, and leave you knowing whether you're already below it.
Rather talk 1:1?
Pick a time that suits you to meet the team at the show — 15 minutes on your measurement setup and where your spend is working hardest.
