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Level up your marketing measurement and unlock profitable growth
Fospha is on a mission to build the world’s most complete full-funnel measurement platform, filling the gap left by the status quo in marketing measurement.
At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue.
There is an opportunity for Meta to offer 6 months funding for limited, selected advertisers. Book in some time to discuss this opportunity and get up and running in a couple of weeks.
Integrate data in under
3 hours
Actionable insights in as little as
28 days
Average reduction in CAC
10%
Trusted by:
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Full-funnel, always-on measurement
Fospha delivers the most actionable full-funnel Media Mix Model (MMM) on the market, quantifying the impact of every impression, view, and click down to the ad level.
With daily, high-frequency insights across paid social, video, and display, brands gain real-time visibility into what’s working and where to optimize.
By combining impression-level tracking, lag effect measurement, and ad-level granularity, Fospha empowers teams to improve performance every day - across the funnel and over the long term.
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Unified DTC and marketplace measurement
Fospha unifies measurement across DTC sites, Amazon, and TikTok Shop - giving brands a complete, side-by-side view of performance across all sales channels.
Our proprietary Bayesian MMM models media impact on marketplaces continuously, helping teams align on the true drivers of growth.
With shared metrics and consistent cross-channel reporting, Fospha eliminates silos and helps partners focus on what delivers the best business outcomes overall.
Incremental forecasting for profitable growth
Fospha’s Bayesian-powered forecasting models help brands allocate spend with confidence, pinpointing where additional investment will drive real, incremental ROI.
Built on daily-updated saturation curves and statistically rigorous causal analysis, our forecasts cut through noise and correlation to surface what actually works.
Every model is back-tested and calibrated, giving partners the trust and visibility needed to scale efficiently and profitably.
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