Why is iOS14 a bad thing?
Head of Growth at Fospha, share his thoughts on the iOS 14 update and whether it's a bad or good thing to happen to us. #Facebook #ios14.5 #attribution #fospha
See Tom Sheepshanks, the VP of Sales at Fospha, and Jamie Bolton, Fospha's Head of Growth, discuss the impact of iOS 14 on advertisers.
Tom Sheepshanks, VP of Sales at Fopsha says that "although some may perceive it as a bad thing due to issues related to loss of reporting data on social media platforms like Facebook or Snapchat, I believes that the update is a positive step towards giving consumers more control over their data processing"
Apple's iOS 14 has been a hot topic of discussion in the advertising industry due to the changes it has brought to data tracking and privacy. While some advertisers have faced difficulties in gathering reporting data on Facebook and Snapchat, it is a necessary change that aligns with the industry's goal of giving consumers greater control over their data.
The update has caused discomfort among advertisers because it has made it more challenging to track user behavior and target them with relevant ads. However, this is a small price to pay for greater transparency and privacy for users.
Tom acknowledges that the update has been painful, especially for advertisers who have become accustomed to relying on detailed tracking data. Nevertheless, he says " I believes that it is crucial to recognize the positive impact that iOS 14 will have on consumers".
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Absolutely - Fospha is built privacy-first, and doesn't rely on invasive user-level tracking to feed our models. That's why our impressions measurement wasn't affected by iOS 14, and it's why brands using Fospha will always have the edge on those that rely on pixels to track their customers.