So what can brands do to handle the fallout from iOS14? (Short)
Head of Growth at Fospha, explain what brands can do to handle the fallout from iOS14.5. #Facebook #ios14.5 #attribution #fospha
See Tom Sheepshanks, the VP of Sales at Fospha, and Jamie Bolton, Fospha's Head of Growth, discuss how to optimise marketing strategies for short and long term success.
As we head towards the busy Christmas period, many brands are focused on reporting and optimising their marketing efforts. The good news is that there are a variety of options available at different levels of cost and time commitment.
Tom Sheepshanks, VP of Sales at Fospha argues that "one simple and accessible way to start is by collecting zero party data, which is data that customers provide themselves through surveys or forms. This can provide directionally useful indicators of marketing performance".
Another helpful approach is to analyse historic data, especially at the campaign level within channels like Facebook. Jamie Bolton, Head of Growth at Fospha adds that "by comparing the seven-day attribution model with previous models, you can create a coefficient to measure current marketing efforts."
Ultimately, building a reliable cross-channel view of performance is the goal. Google Analytics (GA) is a free and universally available tool that can provide valuable insights. For brands with larger marketing budgets, there are tools available that can model both clicks and impressions data. Regardless of spend, measuring impressions is important and becomes more feasible at around £50,000 to £100,000 per month on digital advertising.
Can I try Fospha for free?
Aren't attribution tools difficult to set up?
Do I need technical support to go live with Fospha?
How do I know your model is accurate?
Which channels does Fospha measure?
How long does it take to go live?
How long does it take to start getting value from Fospha?
Is Fospha privacy safe?
Absolutely - Fospha is built privacy-first, and doesn't rely on invasive user-level tracking to feed our models. That's why our impressions measurement wasn't affected by iOS 14, and it's why brands using Fospha will always have the edge on those that rely on pixels to track their customers.