A very useful attribution tool

"The ease of use ofthe main dashboards, can see instantly what i need to see to optimise performance where needed. Easy to implement and integegrate to our existing platforms "

Harrison K.

30/11/2023

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Good tool to help understand each channel's contribution

"I like how easy Fospha is to set up and then get updates from daily. Fospha is the first tab I go to each morning to check back on the previous day's performance to understand where I can push or pull spend. It allows me to see the true source of each purchase or sign up and really understand the role each channel plays within my overall mix. The support and communication from the Fospha team is always great! "

Ollie H.

22/11/2023

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Fospha Magic

"Fospha is very helpful in terms of media planning & forecasting, as well as true view on channel performance especially given the GA4 challenges. Useful to get both top line and detailed data. "

Verified User in Apparel & Fashion

16/11/2023

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Helped us better understand our channel mix

"Fosha has been really useful in visualizing all of our marketing channel data in one place. It has helped us identify areas of potential overspend due to legacy reoprts using last-click attribution, and allowed us to confidently scale our Paid Social investment. The Fospha team are always super responsive and open to suggestions for improvements, supportive on bespoke reporting needs, and are happy to produce additional analysis for us / support us in interpreting the platform data when needed. "

Verified User in Retail

15/11/2023

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Excellent attribution software

"A reliable software that helps us make decisions confidently using data. Fospha helps us see where opportunities lie across all channels from a first click basis so we can shift spend and effort as required to drive more traffic through the best converting sources."

Verified User in Retail

14/11/2023

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Essential tool for understanding full funnel performance

"The email insights have been super helpful in providing additonal context in client performance discussions, and the platform has been a really useful optimisation tool. Using Fospha has helped demonstrate the value of media channel upper funnel activity and helped guide our strategy moving forward. Our rep is also super responsive and always on hand to help when needed. "

Cat J.

14/11/2023

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Great attribution platform

"Ease of set up
Dashboarding
Cross-Channel Budget Allocation
Optimisation down to campaign/adset level
Customer support is great "

Verified User in Retail

14/11/2023

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Easy to use attribution tool

"I've had a great expericen with Fospha so far! The platform allows me to share insightful information with my clients, and allows us to make strategy & budget suggestion for paid social more confidently compared to platform data alone. Furthermore, their customer service team is always helpful and super quick to respond, leading to a very positive experience with the platform overall. Furthermore, due to the user-friendly nature of the platform it was very easy to onboard onto it and starting using it. "

Verified User in Retail

13/11/2023

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Great experience w/ Fospha, superior customer service & adaption to feedback

"Great experience w/ Fospha, superior customer service & adaption to feedback"

Erin W.

10/11/2023

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Really useful tool for growing DTC Brands

"A really smooth onboarding experience meant that we were getting actionable insights within just a couple of weeks of signing up, and with very little internal resources required."

Jack H.

10/11/2023

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Streamlined reporting across the business

"Working with Fospha has been a game-changer for our business reporting needs. Fospha offers a powerful reporting tool that streamlines our reporting process and provides a top-level view of our performance metrics, enabling us to make data-driven decisions with ease. It provides comprehensive and insightful reports all the way down to ad/keyword level that give us a clear understanding of..."

Verified User in Consumer Goods

Verified User in Consumer Goods

21/06/2023

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A great tool that can work for many advertiser sizes

"Quick insights, that tend to be immediately actionable. Flexible pricing across client sizes, meaning even small spenders can take value from them. Wide variety of plug ins available meaning lots of ecom platforms & ad platforms are supported. Reactive to build new custom reports, provide access to betas, and build new connectors where needed."

Jack C.

Marketing and Advertising

05/06/2023

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A great tool that can work for many advertiser sizes

"Quick insights, that tend to be immediately actionable. Flexible pricing across client sizes, meaning even small spenders can take value from them. Wide variety of plug ins available meaning lots of ecom platforms & ad platforms are supported. Reactive to build new custom reports, provide access to betas, and build new connectors where needed. "

Jack C.

05/06/2023

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Cross Channel Attribution & Insights

"Advertising across mutliple channels can always be challenging, but Fospha has allowed us to accurately attribute revenue across each channel, so we can better understand the true performance of our digital marketing activity."

Verified User in Marketing and Advertising

Verified User in Marketing and Advertising

23/05/2023

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Great attribution tool!

"Fospha really helps us to manage our digital marketing in a much better way than traditional attribution approaches. The team is attentive to business needs and are able to solve any issues very quickly."

Kamila W.

Cosmetics

22/05/2023

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Great product and customer experience!

"They're customer service is excellent! Their data is integrated into our internal reporting. They give an accurate view of performance in one centralised place"

Ben B.

Food & Beverages

22/05/2023

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A Great Attribution Tool

"They have a user-friendly platform that allows you to see data clearly. They are agile enough to develop custom reports or dashboards if what you're looking for isn't currently offered. They do a great job of answering most of our business-critical questions and concerns. They have a really great team of intelligent engineers and account managers. Definitely recommend this tool!"

Natalie P.

Apparel & Fashion

19/05/2023

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Great product, awesome team

"Fospha is invaluable in giving us insight into our performance across all channels, especially Paid Social. The onboarding process is probably the most straightforward I've ever come across - quick and painless. And the team is fantastic - very responsive, knowledgeable and helpful. There's a culture of driving continual improvement in the product, which is incredibly helpful as we grow and..."

Verified User in Health, Wellness and Fitness

Verified User in Health, Wellness and Fitness

19/05/2023

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Superb support, fast delivery, and a great analytical tool

"We were up and running within 2 weeks, whilst our customer acquisiton reporting took a little longer this was still a very fast turnaround compared to other providers in the market. The customer success team and our account manager have gone above and beyond in the first couple of months, running educational sessions with colleagues across our business and delivering a superb insights sessions..."

Liam A.

Retail

19/05/2023

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A great way to validate all your acquisition data!

"Their modeling seems quite effective which allows you to have a much better handle on your marketing efforts."

Jermaine P.

Realtor - Health, Wellness and Fitness

19/05/2023

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A great tool for comparing your performance marketing activity against key KPIs

"For us it was important to find a tool which helped us get a better view of which channels contribute the most to new customer acquisition. As much as most of our ad platforms + other channels will have new vs repeat customer reporting and data driven attribution we didn’t have a good view to compare them to each other and use our website CRM data to determine new vs repeat. "

Malene H.

19/05/2023

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Great product to amplify your marketing!

"Fospha has been a fantastic tool to catapult our channel strategy and optimize our marketing spend between channels. I recognize now how much revenue we were leaving on the table with analyzing on a last click basis. and Charlie has been a fantastic partner!"

Kristin S.

Retail

18/05/2023

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Providing great clarity on reporting and attribution!

"Allows us to compare apples with apples when reviewing our marketing channels, informing decision-making Provides a fully deduped view of conversions Good level of detail of ROAS, ROI, CAC, CPA etc"

Verified User in Information Technology and Services

Verified User in Information Technology and Services

18/05/2023

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Indispensable tool for any growth marketeer / CMO

"Full integrations with every ad platform, including some "smaller" ones like Reddit. Great CS team that is very helpful with quarterly performance check-ins, giving you an extra fresh set of eyes on your data. The insights Fospha gives you compared to most business managers are unparalleled."

Otto M.

CCO - Food & Beverages

18/05/2023

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Great service and great detail

"We weren't able to get the level of detail when it comes to attribution anywhere else for such a competitive price."

Freya G.

Food & Beverages

16/05/2023

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A tool that can revolutionise your performance marketing strategy

"Being able to use the data from the platform to quickly gain insights into which channels/sources aren't working well for us and shift marketing spend accordingly."

Joshua M.

Joshua M.

16/05/2023

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Really useful tool for Brands

"A really smooth onboarding experience meant that we were getting actionable insights within just a couple of weeks of signing up, and with very little internal resources required. The data presented has allowed us to make data-driven decisions in our media spend which weren't possible before, leading to faster growth. We also actually really like the user interface as it prioritises clarity..."

Jack H.

Consumer Goods

20/04/2023

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Helped us reallocate spend to the right channels

"As a young business, we have loved the industry expertise Fospha has offered, enabling us to benchmark ourselves against competitors and ultimately redistributing spending to channels that drive growth. From day 1, Fospha took the time to understand our business and our customers, ensuring that dashboards were produced to our exact requirements."

Rachel H.

Head of Commercial - Retail

20/05/2021

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Great Insights and Fantastic Support

"Fospha has felt like an extension of our team, offering industry expertise and insights to shape and enable us to execute our marketing strategy and growth plans effectively and efficiently. We had a great onboarding experience and have had a great account management team ever since."

Tara S.

Growth Analyst - Retail

17/05/2021

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Providing cross-function insight into our marketing performance

"Fospha have a very proactive development team who work with us directly on the measurement problems which aren’t covered by the platform, helping to develop custom solutions for us. We’ve also been working closely with their team to develop a model which predicts our optimal spend distribution across all our marketing channels which is something the rest of the business (not just Marketing)..."

Alexandra B.

Hospitality

19/11/2020

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Fantastic Data Science Team

"Fospha has been highly flexible to meet our needs – the data-driven model is able to help us understand the bigger picture and as well as answer some of our more specific problems. We have custom dashboards that support us with day to day problem-solving and the team is on hand to work on more complex data questions. Their team has been super helpful in supporting us as we make this happen."

Verified User in Hospitality

Verified User in Hospitality

18/11/2020

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Unlocking our customer's journey before they became customers is a valuable dataset.

"The unbiased independent view of marketing performance. Previously the reports we got from the advertising channels' themselves were measured slightly differently from one another, meaning it was difficult to weigh them up against one another. Fospha gives you a clear view of all channels, measured with the same metrics, so there's no confusion."

Max M.

Creative, Data-Driven Marketing - Utilities

06/02/2020

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