Marketing data is broken.
Fospha data shows that 60% of eCommerce sales are wrongly attributed.
No one likes using Last Click, but for many it’s the devil you know. Ad platform attribution is siloed, inconsistent and often unbelievable, but for most brands it’s all they’ve got.
As privacy tightens and cookies disappear, tracking and measurement is harder than ever.
Add to this the fact that marketers are drowning in data. With more and more systems and ad platforms, the measurement headache is only getting worse.
Fospha fixes this.
Just because all of this data is wrong, doesn’t mean it can’t be useful.
Fospha integrates data from every source into one place, making your life that much easier.
Layers of data science modelling rebuild your Google Analytics data to incorporate the role of upper funnel media and impressions.
At last, an unbiased view of performance that accurately reflects the role you know impressions-led channels play.
And then shows you just what to do next.
Data is one thing. Insights are another.
After rebuilding your marketing data to properly value clicks, impressions and the full marketing funnel, Fospha sends the output to a powerful marketing UI.
Fospha Analytics works as your first-line BI analyst. Quickly, clearly and cleanly see what decisions you need to make, where you can increase profitability and your best opportunities to push for growth.
See the opportunities you’ve been missing until now.
Quickly and clearly see the difference between Last Click, the Ad Platform’s attribution models and Fospha Attribution.
Understand which channels and campaigns you’ve been undervaluing, and adjust investment accordingly.
“The most sophisticated attribution model I’ve ever worked with.”
Quickly understand what’s changed in your marketing mix.
See data in one place to get an immediate view of how your topline metrics are performing and your progress to target.
For metrics that have improved or deteriorated, Fospha takes you one step deeper. By breaking out the channels and sources that are responsible for changes in your topline metrics, you can identify what you need to do to seize the opportunity or get back on track.
“Gives us the confidence to reallocate spend across channels and drive new customer growth.”
Get granular to optimize performance.
Once you know which channels to optimize, drill down to campaign level to pinpoint exactly where you need to act.
If you're in a rush, campaigns are bucketed by action required - boost spend, monitor or optimize - so you can make big decisions quickly.
If you want to get into the detail, granular metrics, attribution model comparisons and performance against target are all in tables below.
“Without Fospha, we had no effective way of measuring our top of funnel spend. Now we can invest with confidence.”
Head of Digital
Understand true performance over time.
Once you've made your changes, Fospha lets you keep an easy eye on how they're performing over time.
With charts at channel, source and campaign level tracking your daily performance, you can compare any metric to see the impact of your decisions and how they're affecting your targets.
“Fospha has given us the confidence to double our Paid Social spend.”
Paid Social Manager
Get into the data.
For those who want to go deeper…
Fospha is the tool of choice for analysts and BI teams. All dashboards and tables can be exported to Excel, or scheduled to an inbox or SFTP server.
“The data we receive from Fospha is an incredibly granular source of intellectual property for our BI team.”
Head of Digital