Interview Series #1 episode 3:
Fospha discusses with Jake Higgins, Co-founder at Grwth Club, the attribution challenges businesses faced.
#fospha #GrwthCLub #interview series1 #ecommerce #growth #attribution #dtcmarketing #ecommerce playbook #dtcmarketing
Sam Carter, CEO of Fospha, asked Jake Higgins, a founding partner of the Grwth Club about the biggest challenges around attribution he faced in different organizations.
Our third interview series is out, featuring Sam Carter asking Jake Higgins about the biggest challenges around attribution he faced in different organizations.
Jake believes in having a plurality of attribution sources. Any marketer who relies solely on pixels, UTM codes, or even econometric modelling in isolation is missing a trick. In fact, all of these different sources provide brands with different signals, and it's crucial to understand what they're saying and come to a truthful view of what the situation is.
Attribution becomes even more complicated when companies invest in multiple sets of channels. In particular, econometrics can predict for example how much revenue you'll get if you spend 50% more on, say, Snapchat – an ability that Jake believes to be “a real game-changer.”
Can I try Fospha for free?
Aren't attribution tools difficult to set up?
Do I need technical support to go live with Fospha?
How do I know your model is accurate?
Which channels does Fospha measure?
How long does it take to go live?
How long does it take to start getting value from Fospha?
Is Fospha privacy safe?
Absolutely - Fospha is built privacy-first, and doesn't rely on invasive user-level tracking to feed our models. That's why our impressions measurement wasn't affected by iOS 14, and it's why brands using Fospha will always have the edge on those that rely on pixels to track their customers.