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Luxury DTC brand saved $2m when Fospha uncovered ad fraud

CLIENT OBJECTIVES

  • 1

    Truly understand channel performance and remove unseen barriers to growth

  • 2

    Redistribute spend to increase overall marketing ROI and boost profitability

STRATEGY

Understanding Channel Performance

  • Fospha set up customer journey tracking and stitched cross-channel journeys to the customer’s website

  • We ingested cost data for core channels including Facebook, Display and Google Ads

  • We then joined this to Shopify revenue data to show end-to-end journey data

  • With all the data in one place, we outputted it to Fospha dashboards for easy consumption

INSIGHTS & RESULTS

Fospha found that

  • A video display partner was using cookie stuffing to falsify traffic and sales, claiming credit for conversions that it had played no part in.

  • This meant 17% of total ad spend that year had been spent on a provider driving traffic that had never led to a legitimate conversion.

  • Supported the customer as a key witness in a successful lawsuit against their supplier.

  • Customer claimed back $2m in damages and invested heavily in Facebook.

  • Customer recovered $2m after Fospha uncovered

    ad fraud from one of their key partners

Client Testimonial

Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct-to-Consumer. We didn’t think there was anything untoward in our mix, but Fospha used data to open the black box for us and in the end we recovered $2m.

CMO, Luxury DTC brand

Paul Hanaoka

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