Luxury DTC brand saved $2m when Fospha uncovered ad fraud
CLIENT OBJECTIVES
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1
Truly understand channel performance and remove unseen barriers to growth
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2
Redistribute spend to increase overall marketing ROI and boost profitability
STRATEGY
Understanding Channel Performance
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Fospha set up customer journey tracking and stitched cross-channel journeys to the customer’s website
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We ingested cost data for core channels including Facebook, Display and Google Ads
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We then joined this to Shopify revenue data to show end-to-end journey data
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With all the data in one place, we outputted it to Fospha dashboards for easy consumption
INSIGHTS & RESULTS
Fospha found that
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A video display partner was using cookie stuffing to falsify traffic and sales, claiming credit for conversions that it had played no part in.
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This meant 17% of total ad spend that year had been spent on a provider driving traffic that had never led to a legitimate conversion.
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Supported the customer as a key witness in a successful lawsuit against their supplier.
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Customer claimed back $2m in damages and invested heavily in Facebook.
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Customer recovered $2m after Fospha uncovered
ad fraud from one of their key partners
Client Testimonial
Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct-to-Consumer. We didn’t think there was anything untoward in our mix, but Fospha used data to open the black box for us and in the end we recovered $2m.
CMO, Luxury DTC brand

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