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Proving The Power of Brand: How to demonstrate the full impact of brand campaigns to your CFO

Brand teams know their work fuels long-term growth. But proving its value using short-term performance metrics? That often feels like setting up to fail. 
 

In this webinar, we'll dive into:

  • Fospha Icon
    New Research, First Look: Get early access to Fospha’s latest findings—revealing the connection between brand spend and key business outcomes like baseline sales and AOV.
  • Fospha Icon
    Benchmarks Validated by 70+ Brands: See how leading retail brands are investing in brand—and the full business impact of brand spend.
  • Fospha Icon
    Sweaty Betty's Brand Story: Hear how a leading activewear brand is using Glow to uncover the real value of their brand investment.
  • Fospha Icon
    Securing Your Brand Budget: A practical guide to getting marketing and finance teams aligned on the business case for brand.

About the webinar

Retail brands know that sustainable customer acquisition requires both performance marketing and long-term brand building.

So why are brand budgets first on the chopping block?

  • Measured Through the Wrong Lens: Brand teams focused on long-term growth are too often evaluated on short-term metrics.
  • Disconnected From Financial Outcomes: 79% of brand leaders struggle to link existing brand metrics to results like AOV or revenue

The Glow Advantage:

Marketers are over-indexing on the 5% of customers ready to buy—leaving the other 95% untapped. But stronger brands drive stronger performance. That’s why we are building Glow.

Glow gives you the evidence to justify and optimize brand spend by measuring the causal relationship between awareness investment and business outcomes

  • Secure Your Brand Budget: Quantify long-term revenue impact.
  • Understand What’s Working: Track early signals to course-correct before results land.
  • Maximize ROI: Forecast future returns and optimize spend to drive impact.
 

Sweaty Betty’s Brand Measurement Journey
Be among the first to hear how Sweaty Betty used Glow to bridge the gap between brand and business. From early signals to long-term results, their story highlights what’s possible with the right metrics.

Who should attend? 

  • CFOs
  • Brand Marketers
  • CMOs and Marketing Leaders
  • Finance professionals looking to validate brand investments
  • Anyone focused on driving sustainable growth

Speakers

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