Elevating eCommerce: Secrets of Scaling Brands

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Fospha is excited to announce an exclusive webinar delving into the best growth strategies for eCommerce brands as they scale.

Our guests are industry experts - we'll be joined by:

  • Harrison Kirkness (Digital Marketing Manager, Represent)
  • Olly Hudson (CMO, The Essence Vault)
  • Alfonso Calatrava (EMEA Third Party Measurement Lead, Meta)

    We'll discuss how to scale sustainably - drawing from the insights presented in our new report!

We'll explore:

  • The evolution of strategies as brands scale, addressing the pivotal question of when and how to adjust tactics for different lifecycle stages.
  • The nuances of measurement, including incrementality and marginal gains.
  • How and when to diversify into new channels and markets.
  • The leverage Meta offers in scaling.
  • The nuances of funnel strategy.

Harrison Kirkness

Harrison Kirkness

Digital Marketing Manager

Harrison has been with Represent, a contemporary streetwear brand, as they've progressed from Scaleup into their Digitally Mature stage - helping to catapult the brand into significant growth. With huge plans ahead for Represent in the UK, US and beyond, Harrison will provide insight into Represent's sustained growth in their Mature stage.

Alfonso Calatrava

Alfonso Calatrava

Third Party Measurement Lead

Alfonso is part of Meta's Marketing Science team, helping all businesses grow by transforming marketing practices. Alfonso will share insight on the most effective strategies to optimize Meta, the channel that comprises the largest proportion of many eCom brands' channel mixes.

Olly Hudson

Olly Hudson


Olly is CMO of popular inspired-by perfume brand, The Essence Vault, and founder of digital marketing agency Soar With Us. Olly has experience with scaling brands to 8 figures with paid traffic, retention and funnel optimisation. He'll provide insight into The Essence Vault's explosive growth in their Scaleup stage.


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