PORTLAND, Ore.--(BUSINESS WIRE)--Fospha, a leading provider of cloud-based customer intelligence solutions for marketers, today announced that Cox Media Group (CMG), the broadcasting, publishing, direct marketing and digital media company that operates in more than 20 media markets and reaches approximately 52 million Americans weekly, has selected Fospha’s Customer Journey Platform to help power its analytics and data discovery efforts. Fospha will help CMG turn vast repositories of information – including web, advertising and social data – into actionable insights that help the company deliver a more rewarding, enjoyable customer experience across multiple channels.
CMG will use Fospha’s technology to stitch together multichannel data from six platforms: Adobe SiteCatalyst, DoubleClick, Janrain, subscriber information, its CRM system and Nielsen’s quarterly survey, creating a single profile of each customer. CMG will mine integrated streams of advertising, web, social and subscriber data to learn more about individual customer preferences, enabling the company to deliver the right experience across its suite of products.
“For content publishers, knowing our customers is a critical necessity. Given how many ways they interact with our products, we’re very excited to work with Fospha to get a clearer picture of what that really means,” said Alan Segal, senior director, Digital Insights at CMG. “CMG isn’t interested in segmenting customers into generic groups; we want to understand each individual’s journey, how they interact with us across multiple channels and what we can do to make their experience better.”
Fospha stitches together all your customer data and provides you with an in-depth analysis of each individual’s entire customer journey, enabling us to identify key areas that are losing you customers. Through being able to understand customer intent we can trigger personalised content at the right moment to drive conversions and increase your ROI.