Norwalk, CT and London – April 2, 2012 - Fospha today announced a new implementation of its technology for Cheapflights Media, an online leader in flight deals publishing. Cheapflights Media is an international media network, which publishes top travel deals, allowing users to compare from hundreds of partners including online travel agents, consolidators and airlines. With a mission to be the starting point for travel, Cheapflights works to deliver the industry’s best airfare bargains, expert tips and inspiration.
Cheapflights Media partnered with Fospha to help with the integration of online and offline data. Cheapflights has a multichannel approach towards interacting with customers including by newsletter, social media and of course, natural search. The website also prioritizes driving relevant traffic to its partners. Once the multichannel data is integrated within Fospha’s Customer Journey Platform, Cheapflights Media will be able to analyze its various visitor segments and how well its mix of deals and partners matches with customer behavior and interests. Fospha provides Cheapflights Media with the ability to integrate all of its online and offline customer data to get a better understanding of consumer behavior, which helps the website better serve both its users and partners.
Alan Martin, Chief Financial Officer, Cheapflights Media said: “Cheapflights is different from other travel industry players in that we attract people in and then direct them elsewhere. We chose to work with Fospha on multichannel customer intelligence to help us better segment our visitors with the goal of delivering deals increasingly tailored to consumers’ needs and serving our partners with even more relevant traffic.”
Fospha stitches together all your customer data and provides you with an in-depth analysis of each individual’s entire customer journey, enabling us to identify key areas that are losing you customers. Through being able to understand customer intent we can trigger personalised content at the right moment to drive conversions and increase your ROI.
About Cheapflights Media
Cheapflights Media is an international media network helping over 11 million visitors a month find top travel deals. Our Cheapflights brand was launched in 1996 and pioneered the online comparison of flight deals for users. Today, users compare a wide range of deals from hundreds of partners including online travel agents, consolidators and airlines to find the very best flight deals. With a mission to be the starting point for travel, Cheapflights works to deliver the industry’s best airfare bargains, expert tips and inspiration. There are currently Cheapflights sites in the US, Canada, UK, Germany, Australia & New Zealand, France, Italy and Spain. For more information, visit www.cheapflights.co.uk. Our newest brand, Momondo, is a leading travel search engine for finding comprehensive worldwide pricing and availability on airfares. Winner of several awards, the site is ideal for users on specific travel schedules. For more information, visit www.momondo.com.