Blenheim Chalcot has today completed the acquisition of iJento, the leading platform for customer journey analytics and optimisation.
Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and is excited to put their venture building track record, funding and client footprint to work developing iJento’s core sectors of customer journey optimisation and marketing analytics and extending its capability to analyse fraudulent and malicious behaviour.
Charles Mindenhall, co-founder of Blenheim Chalcot, said ‘Many more businesses are now taking a data driven approach to their online sales and marketing activities as well as delivering their services online. iJento’s integration of web data with CRM, call centre, marketing and sales data and its stitching of individual visitors journeys across all these systems is still unique in the market. We are going to deliver that technology now through our cloud platform and combine it with our other engagement and behaviour analytics and intervention technologies. This will keep iJento unique and let businesses see how their customers are really interacting across these different channels and how they can maximise the value of that interaction in real time.’
iJento is built to help organisations understand today’s connected customer, whose buying journey is complex and cuts across multiple channels. Beyond page clicks and views, iJento enables you to capture, analyse, predict and shape customer behaviour. Letting you take the right action at the right time to increase customer value across all touch points: web, mobile, social and offline.
iJento allows you to easily bring together all your customer data into a single location. Centralising multi-device, multichannel data. Creating a single customer view and stitching multi-device activity. It builds powerful customer profiles and transforms customer data into actionable insight that can be used to reduce advertising spend, increase sales and improve customer engagement.
It’s predictive tools allow you to understand customer intent and engagement in real time in order to influence customer behaviour.
Charles Mindenhall said: ‘We are excited to have iJento join Blenheim Chalcot. The iJento toolset is unique in its ease of implementation and ability to help transform an organisations data and make a measurable difference to their business. We will accelerate iJento growth by continuing to invest in the team and technology.’
About Blenheim Chalcot
Blenheim Chalcot builds businesses that transform industries. It has built over 40 businesses in a variety of sectors including IT Services and Outsourcing, Financial Services, Education, Travel, Software, Sport and Media. Today, Blenheim Chalcot companies employ over 3000 people with sales of over £350m and £500m+ forward order book.
Blenheim Chalcot looks for high growth industry sectors with large potential scale that are typically undergoing some market, technology or regulatory discontinuity. Its companies build scalable platforms in these sectors that satisfy a significant customer need, resulting in strong and sustainable margins.
Blenheim Chalcot has a proven approach to developing companies and their teams that combines agile strategy with disciplined governance, processes and financial management and is underpinned by agile leaders and teams. It also provides a range of Venture Builder services covering technology, marketing, sales, talent acquisition, talent development, community, recruitment, accounting, legal and property to help developing companies grow while focusing on their core activities.