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Fospha rolls the Customer Data Platform out to a wide range of industries
The popularity of Fospha's Customer Data Platform is evident from the multitude of industries that are getting on board
McKinsey highlights the growing importance of Customer Data Platforms for marketers.
McKinsey’s recent article has made clear just how important Customer Data Platforms are becoming to today’s marketers.
Mastering the art of data-driven attribution
Fospha are partnering with ClickZ intelligence on Thursday 13th April, to discuss how you can optimise your marketing spend to increase ROI.
Q&A: Fospha’s Sam Carter on how to own your customer journey with data analytics
ClickZ caught up with Fospha’s Sales and Marketing Director, Sam Carter, to ask him about what he thinks will be the focus for data analytics over the coming year.
Fospha named as one of the key players in global multichannel analytics market
Fospha has been called out by two reports as a leading provider of data analytics to be named a key marketing playing in multi-channel attribution.
AVADO chooses Fospha to maximise Customer Journey revenue
AWARD-WINNING online education provider AVADO Learning, is the latest business to sign Fospha.
Fospha wins Shift London award
Fospha are proud to announce that we are the winners of the 'Best Transformational Product for Brands'.
Stephen Allott joins Fospha's Board
Fospha is delighted to announce that Stephen Allott, former Crown Representative for SMEs, has been appointed to the Fospha board.
Blenheim Chalcot completes acquisition of iJento
Blenheim Chalcot has today completed the acquisition of iJento, the leading platform for customer journey analytics and…
Cox Media Group selects Fospha
Fospha, a leading provider of cloud-based customer intelligence solutions for marketers, today announced that Cox Media…
Fospha extends its analytics solution for LV=
Fospha has announced that it is extending its web…
Cheapflights Media chooses Fospha
Fospha today announced a new implementation of its technology for Cheapflights…
Collecting the right data is key...
Here, we discuss how psychographic data is becoming the new standard for those marketers wishing to upgrade their personalisation
What defines a Customer Data Platform?
What are the all-important components that make up a Customer Data Platform?
Data-Driven Marketing Channel Attribution: The Ultimate Goal
The 'must-knows' on how to achieve a data-driven attribution model.
How does a Customer Data Platform help with personalisation?
Almost all businesses are now using personalisation as a means to target customers and increase conversions. Here we discuss how a Customer Data Platform is central to succeeding in this.
4 steps to making the most of your Customer Data Platform
McKinsey state that data-driven marketing can increase sales by 15-20%, and improve ROI on marketing spend across your channels.
Online and offline data sources - why should you connect them?
Many marketers view their online and offline activities are two separate entities. But you need to connect the two to reveal a wealth of valuable information about your customers.
3 reasons you should be concentrating on Facebook
Facebook has over 1.23 billion daily active users, so how do you narrow this down and target potential prospects?
How can a Customer Data Platform help the CMO?
Fospha explore how CMOs can overcome the biggest challenges facing marketers today.
Top 7 barriers to successful attribution
Fospha divluge into what, in our experience, are the 7 principle barriers to attribution
What is the difference between a Customer Data Platform and Data Management Platform?
Both do customer data management, help marketers do their jobs better and help provide richer insight about your customers, so why are there two different systems?
Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?
5 reasons to use a Customer Data Platform
Fospha decided to create our own bank of reasons why you should use a Customer Data Platform, based on the most common push backs.
Mobile Channel Growth Webinar
Fospha Sales & Marketing Director, Sam Carter, participated in Bijou Commerce's webinar 'Mobile Web vs. Mobile App'. Find the key insights here.
Personalisation: the key to profitable discount codes
In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimately optimising conversion in the user journey.
Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Discount codes: 5 ways retailers can handle their deal addiction
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and dangerous drug for retailers.
The top 4 topics marketing and analytic leaders are thinking about
The Fospha team recently sat down with senior leaders from marketing and analytics to discuss conversion challenges into 2017 and beyond. We've summarised their thoughts into 4 key topics.
The bigger picture on data analytics? It could be out of focus…
Black Friday and Cyber Monday? A massive, multi-billion success story for planet retail. At least, that’s what the headlines told us, but did they tell us the whole story?
5 key takeaways to nail the customer journey
Forms: get them right and you’ll create a bank of customer data at your fingertips to give you an edge.
WEBINAR: How to optimise your forms for maximum success
Recent data by Fospha has shown that marketers who get forms right are seeing a 20% increase in form conversion rates. In our sponsored webinar with ClickZ, we'll be discussing the best way to optimise your forms.
Our 3 step checklist to better forms
We’ve provided the top three things to focus on to increase form efficiency. Have a look at your forms and use our checklist to see if there’s room for improvement.
Who are Fospha?
Watch our one minute video to understand more about Fospha.
The Birthday Paradox
One of our data scientists, Ruth Boardman, discusses the probability of two people sharing a birthday.
Fospha's floating inflatable playground
This week, Fospha went to Liquid Leisure, home to Europe's largest Aqua Park, for our team day out.
Guest Blog: Harry Gooding, Arch Graduates
Harry Gooding, General Manager at Arch Graduates talks about Fospha hiring two new graduates.
Fospha's Guide to Customer Data Platforms: A marketer's new best friend
In this guide, we discuss what a Customer Data Platform is, and why they are becoming so central to modern marketing.
Fospha's guide to ingesting Adobe data
In this guide, we discuss the benefits of Fospha ingesting your 3rd party Adobe data with additional data sources to further enrich your data.
Fospha's guide to data-driven attribution
In this guide, we look at what attribution is, why it’s so important, and what model businesses’ should aim towards to ensure the best outcomes.
GDPR - What is it and how will it affect you?
The General Data Protection Regulation (GDPR) is currently a hot topic for businesses. Here we take a look at what these changes mean for your company.
Mastering the art of data-driven attribution - Fospha's key insights
Fospha’s Commercial Director joined a panel of data and marketing experts from marketing agency Accelerate Digital and online learning company AVADO, for a webinar to discuss the key topics surrounding the advent of data-driven attribution.
How to tackle automotive industry data challenges
The automotive industry is changing – businesses have to adapt to keep up with the rise in multi-channel marketing. Here, we discuss the main challenges that many companies are now facing as a result.
Personalisation: how machine learning and AI are optimising the customer journey
The key takeaways from Fospha's co-hosted breakfast roundtable event with Bijou Commerce, in February 2017.
Facing the challenges of data management in financial services
A company's data is its greatest asset, but as emerging financial technology companies face an entirely different set of challenges when compared with their established counterparts, they require something more from their data.
Tech trends in 2017
At Fospha, we reckon a number of trends that our team has been working on for a while now will become technology’s equivalent of popular culture in the months ahead. Here are the 7 key technology trends we think will come to surface in 2017.
Financial Services Industry Challenges
We help financial service companies overcome their three biggest industry challenges of acquiring, converting and retaining customers.
London Dev Community Event: Fospha on micro-services
Our Chief Architect, Ernest, spoke at London Dev Community event last week to explains why Fospha use a micro-services approach and how it benefits both our team and our products.
Case study: A leading UK insurance company
In this case study we show how one of our insurance clients was able to benefit from a 20% increase in online conversion rates.
How can you stop customers from abandoning online forms?
Joint report with ClickZ Intelligence.
Insurance industry challenges
We help insurance companies overcome their three biggest industry challenges of acquiring, converting and retaining customers.
Translating subscriber data into actionable intelligence
4 imperatives for media and publishing companies
Want to know more about Fospha?
Read our report on how Fospha help clients do more with their data
Customer Journey Optimisation
Learn how Fospha help clients optimise their customer journey.
Virtual reality applied to advertising
Our solutions engineer, Antonio Camps discusses the affect virtual reality will have on advertising.