resources - knowledge - form-optimisation-report | Fospha
How can you stop customers from abandoning online forms?
Joint report with ClickZ Intelligence.

Online forms are a vital part of the customer experience. They allow customers to sign up for email newsletters, request a quote, or complete a purchase. But all too often customers abandon forms before they’re complete.

How can you design forms to make sure customers complete them? In a new report produced with ClickZ Intelligence, we give eight practical tips you can use to optimise your forms, including:

  • How to slim down forms to keep customers engaged
  • Common user errors you can anticipate and prevent
  • How to adapt your forms for different customer devices
  • How to make sure your form copy, labels and error messages are as helpful as possible.