Multi-Touch Attribution Case Study

Fospha provided an online learning provider with Multi-Touch Attribution in order to understand how their digital spend affects revenue.


 

As a company with spiralling cost of customer acquisition and significant marketing measurement problems, our client wanted to gain a clearer understanding of their complex end to end customer journey, as well as track and optimise their marketing channel spend.

The online learning provider approached Fospha for help integrating their siloed data sources and gaining a single customer view, using our Customer Data Platform. We also employed a customer attribution model to track their marketing channel performance, and integrated this data with Kenshoo – a bid management platform – to enable our client to automate and optimise their keyword bidding.
Click below to read more about how we achieved this and the results produced…

About Fospha

Fospha – the Multi-Touch Attribution specialists – integrates all your data sources into one centralised data platform, providing you with a granular single customer view and a clear understanding of which of your marketing channels and touchpoints are driving your business.

 

To learn more about Fospha’s product, click here.

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