Marketing channel optimisation is key for marketers. It goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and
At Fospha, we talk extensively about data integration. For us, it is the pivotal first step for marketing optimisation. Indeed, without an integrated view of your data, how will you
In June this year, Apple announced they will be updating the operating system on their web browser Safari so users can’t be tracked by third parties for more than 24
The digital world is changing and with the advent of new technologies, customers have access to more digital channels than ever before. Customers now use multiple channels to
As of July 2017, Facebook had 1.32 billion users log on daily – arguably making it the most powerful social media platforms for marketers today. However, simply having a
We recently came across an article by Disruptive Advertising, in which they carried out an audit of more than 2000 AdWords accounts, in an attempt to determine the main reasons
Nowadays, it’s impossible to imagine a world without comparison websites. Whether it’s a new fridge, a weekend trip to Rome or a mortgage policy, nobody wants to feel like
Google and Facebook are changing the way that people search for information. Indeed, these are now the go to channels for marketers wishing to attract users and user
In 2016, Ad Week wrote an article predicting the fact that analytics and data will change social media marketing in 2017. Notably, it forecasts that businesses would begin
As discussed in our previous blog, nowadays there is no shortage of bid management platforms and tools, with most discussions focusing on why they are key to a marketer’s success.
According to a recent survey (Hochman Consultants, 2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013.
We are now just under a year away from when the new General Data Protection Regulation (GDPR) comes into forces across Europe. As discussed in a previous blog
Many marketers view their online and offline data sources are two separate entities. But you need to connect the two to reveal a wealth of valuable information about their customers.
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you effectively
Fospha explores how CMOs can overcome the biggest challenges facing marketers today. A recent article by Campaign carried out a survey of more than 100 global CMOs and
Facebook has over 1.23 billion daily active users, so how do you narrow this down and target potential prospects? Surpassing any other social media platform, Facebook has the
What are the all-important components that make up a Customer Data Platform (CDP)? The phrase ‘Customer Data Platform’ (CDP) has been flying around the industry. People are talking about what
Social media is an incredibly powerful tool when it comes to marketing. But you need to make sure you’re using the right channels in the right way to get the
The General Data Protection Regulation (GDPR) is currently a hot topic for businesses. Here we take a look at what these changes mean for your company. I’m not a
Here, we discuss how psychographic data is becoming the new standard for those marketers wishing to upgrade their personalisation. The rise in multi-channel, multi-device customer journeys is forcing businesses
Fospha’s Commercial Director joined a panel of data and marketing experts from marketing agency Accelerate Digital and online learning company AVADO, for a webinar to discuss the key topics surrounding
Almost all businesses are now using personalisation as a means to target customers and increase conversions. Here we discuss how a Customer Data Platform is central to succeeding in this.
Both do customer data management, help marketers do their jobs better and help provide richer insight about your customers, so why are there two different systems? Here at
Multi-touch attribution is becoming increasingly prominent in the world of marketing, but most marketers aren’t harnessing their data to truly capitalise on the opportunities it can offer. The customer journey now
In this article, we look at how profitable discount codes need to be tailored to specific customer segments, reducing the cost of customer acquisition and ultimately optimising conversion in the
Fospha decided to create our own bank of reasons why you should use a Customer Data Platform, based on the most common push backs. From reading David Raab’s
McKinsey state that data-driven marketing can increase sales by 15-20%, and improve ROI on marketing spend across your channels. Such statistics are hardly surprising considering the fact that
The Fospha team recently sat down with senior leaders from marketing and analytics to discuss conversion challenges into 2017 and beyond. We’ve summarised their thoughts into 4 key topics.
Fospha Commercial Director, Sam Carter, participated in Bijou Commerce’s webinar ‘Mobile Channel Growth’. Last week, Fospha’s Commercial Director joined a panel of ecommerce and mobile experts for a webinar to
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and dangerous drug for retailers.
Fospha divulge what, in our experience, are the 7 principle barriers to multi-touch attribution. A recent article by Martech Advisors stated that ‘In 2017, organizations will realize that attribution
Forms: get them right and you’ll create a bank of customer data at your fingertips to give you an edge. Earlier this week, ClickZ Intelligence held a webinar,
The key takeaways from Fospha’s co-hosted breakfast roundtable event with Bijou Commerce, in February 2017. The event consisted of 15 senior marketers from companies such as, Charlotte Tilbury,
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven, multi-touch attribution can help businesses better understand where discount codes
Black Friday and Cyber Monday? A massive, multi-billion success story for planet retail. At least, that’s what the headlines told us, but did they tell us the whole story?
Our Chief Architect, Ernest, spoke at London Dev Community event last week to explains why Fospha use a micro-services approach and how it benefits both our team and our products.