Fospha provide advanced clustering and machine learning, marketing automation for a global media specialist. In this case study, Fospha integrated all our clients’ data, before using our advanced
Fospha provide visibility of the end-to-end customer journey, for a leading loan provider. In this case study, Fospha tracked our client’s offline, direct mail campaign to conversions, in
Fospha tackle credit risk modelling for a leading loan company In this case study, Fospha tracked our clients’ forms to pinpoint areas of drop out. Alongside this, we
In this Customer Data Platform guide, we discuss what a Customer Data Platform (CDP) is, and why they are becoming so central to modern marketing. The biggest pain companies face is
In this guide, we discuss the benefits of ingesting Adobe data with Fospha, and of integrating this with additional data sources to further enrich your data. This guide includes:
In this data-driven attribution guide, we look at what attribution is, why it’s so important, and what model businesses’ should aim towards to ensure the best outcomes. The customer
Fospha wins bespoke data projects, that leverage the power of the Customer Data Platform, to build enhanced credit risk models and reverse declining performance with the email channel. Finance:
Many marketers view their online and offline data sources are two separate entities. But you need to connect the two to reveal a wealth of valuable information about their customers.
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you effectively
Fospha explores how CMOs can overcome the biggest challenges facing marketers today. A recent article by Campaign carried out a survey of more than 100 global CMOs and
Facebook has over 1.23 billion daily active users, so how do you narrow this down and target potential prospects? Surpassing any other social media platform, Facebook has the
What are the all-important components that make up a Customer Data Platform (CDP)? The phrase ‘Customer Data Platform’ (CDP) has been flying around the industry. People are talking about what
In this case study we show how we worked with one of our insurance clients, to help them benefit from a 20% increase in online conversion rates. At
Social media is an incredibly powerful tool when it comes to marketing. But you need to make sure you’re using the right channels in the right way to get the
The General Data Protection Regulation (GDPR) is currently a hot topic for businesses. Here we take a look at what these changes mean for your company. I’m not a
The world of consumer activity is changing. So how can you capture customer interactions, and assign true value to marketing activities? The advent of multi-touch digital engagement has rendered out-of-the-box
The automotive industry is changing – businesses have to adapt to keep up with the rise in multi-channel marketing. Here, we discuss the main challenges that many companies are now
Read our report on how Fospha help clients do more with their data and optimise their customer journey. Most companies struggle to understand the economics of their customer
Here, we discuss how psychographic data is becoming the new standard for those marketers wishing to upgrade their personalisation. The rise in multi-channel, multi-device customer journeys is forcing businesses
The popularity of Fospha’s Customer Data Platform is evident from the multitude of industries that are getting on board Fospha, the Customer Data Platform specialists and leading provider
Fospha’s Commercial Director joined a panel of data and marketing experts from marketing agency Accelerate Digital and online learning company AVADO, for a webinar to discuss the key topics surrounding
Almost all businesses are now using personalisation as a means to target customers and increase conversions. Here we discuss how a Customer Data Platform is central to succeeding in this.
Both do customer data management, help marketers do their jobs better and help provide richer insight about your customers, so why are there two different systems? Here at
The ‘must-knows’ on how to achieve a data-driven attribution model. Marketing channel attribution (MCA) is becoming increasingly prominent, with the customer journey now ‘nonline’: non-linear, online and
A company’s data is its greatest asset, but as emerging financial technology companies face an entirely different set of challenges when compared with their established counterparts, they require something more
Fospha presents a joint report, about online forms, with ClickZ Intelligence. Online forms are a vital part of the customer experience. They allow customers to sign up for
Fospha are partnering with ClickZ intelligence on Thursday 13th April, to discuss how you can optimise your marketing spend to increase ROI. Live at 3pm BST / 10am
Our solutions engineer, Antonio Camps discusses the affect virtual reality will have on advertising. By enabling us to enter a computer-generated interactive environment, virtual reality fulfils a human
McKinsey’s recent article has made clear just how important Customer Data Platforms are becoming to today’s marketers. McKinsey, the global management consulting firm, has recently declared the Customer Data Platform,
In this article, we look at how profitable discount codes need to be tailored to specific customer segments, reducing the cost of customer acquisition and ultimately optimising conversion in the
The increased availability of data and analytics to track the customer journey has opened up an entirely new worlds for marketers. Thanks to data and analytics tools, marketers can
Fospha decided to create our own bank of reasons why you should use a Customer Data Platform, based on the most common push backs. From reading David Raab’s
McKinsey state that data-driven marketing can increase sales by 15-20%, and improve ROI on marketing spend across your channels. Such statistics are hardly surprising considering the fact that
We help insurance companies overcome their three biggest industry challenges of acquiring, converting and retaining customers. Welcome to the era of the connected customer. Insurance buying decisions are
The Fospha team recently sat down with senior leaders from marketing and analytics to discuss conversion challenges into 2017 and beyond. We’ve summarised their thoughts into 4 key topics.
Fospha Commercial Director, Sam Carter, participated in Bijou Commerce’s webinar ‘Mobile Channel Growth’. Last week, Fospha’s Commercial Director joined a panel of ecommerce and mobile experts for a webinar to
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and dangerous drug for retailers.
Fospha is delighted to announce that Stephen Allott, former Crown Representative for SMEs, has been appointed to the Fospha board. Fospha is excited to welcome Stephen Allot as
Fospha divulge into what, in our experience, are the 7 principle barriers to attribution. A recent article by Martech Advisors stated that ‘In 2017, organizations will realize that
Forms: get them right and you’ll create a bank of customer data at your fingertips to give you an edge. Earlier this week, ClickZ Intelligence held a webinar,
We help financial service companies overcome their three biggest industry challenges of acquiring, converting and retaining customers. Financial services industry challenges are increasingly paramount due to the ever-evolving regulations
Personalisation: How machine learning and artificial intelligence (AI) are optimising the customer journey
The key takeaways from Fospha’s co-hosted breakfast roundtable event with Bijou Commerce, in February 2017. The event consisted of 15 senior marketers from companies such as, Charlotte Tilbury,
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce
Increase form efficiency with our 3 step checklist. Have a look at your forms and use our checklist to see if there’s room for improvement. It’s common knowledge
Fospha has been called out by two reports as being a leading provider of data analytics, and a key marketing player in the field of multi-channel analytics and attribution.
The Birthday Paradox: one of our data scientists, Ruth Boardman, discusses the probability of two people sharing a birthday. The birthday paradox answers the question: if we have
Black Friday and Cyber Monday? A massive, multi-billion success story for planet retail. At least, that’s what the headlines told us, but did they tell us the whole story?
At Fospha, we reckon a number of trends that our team has been working on for a while now will become technology’s equivalent of popular culture in the months ahead.
Media and publishing: In the era of the connected customer, data is everywhere, providing a direct window into the wants and needs of your customers. Unfortunately, as a media or
AWARD-WINNING online education provider AVADO Learning, is the latest business to sign Fospha, to further optimise their customer journey. LONDON, Thursday 24th November 2016: AWARD-WINNING online education
Form optimisation: we all know that online forms are a crucial, yet often overlooked, part of the customer journey. Recent data by Fospha has shown that marketers who
Our Chief Architect, Ernest, spoke at London Dev Community event last week to explains why Fospha use a micro-services approach and how it benefits both our team and our products.
Fospha are proud to announce that we are the winners of the ‘Best Transformational Product for Brands’. Fospha are this year’s winner of the ‘Best Transformational Product for
Cox Media Group announced that they’re choosing to work with Fospha, a leading provider of cloud-based customer intelligence solutions for marketers. PORTLAND, Ore.–(BUSINESS WIRE)– Fospha, a leading
Blenheim Chalcot has today completed the acquisition of iJento. iJento is the leading platform for customer journey analytics and optimisation. Blenheim Chalcot has hosted iJento’s clients in the UK
Fospha announces that it is extending its web analytics solution for LV= Norwalk, United States and London, United Kingdom – February 16, 2015 – Fospha has announced that it