Resources

Case Study Media

Case Study: Media

Fospha provide advanced clustering and machine learning, marketing automation for a global media specialist.     In this case study, Fospha integrated all our clients’ data, before using our advanced

Offline Mail Campaign Case Study

Case Study: Financial Services

Fospha provide visibility of the end-to-end customer journey, for a leading loan provider.     In this case study, Fospha tracked our client’s offline, direct mail campaign to conversions, in

What defines a Customer Data Platform?

What defines a Customer Data Platform?

What are the all-important components that make up a Customer Data Platform (CDP)?   The phrase ‘Customer Data Platform’ (CDP) has been flying around the industry. People are talking about what

The power of social media

The power of social media

Social media is an incredibly powerful tool when it comes to marketing. But you need to make sure you’re using the right channels in the right way to get the

Psychographic data is key…

Psychographic data is key…

Here, we discuss how psychographic data is becoming the new standard for those marketers wishing to upgrade their personalisation.   The rise in multi-channel, multi-device customer journeys is forcing businesses

Virtual reality applied to advertising

Virtual reality applied to advertising

Our solutions engineer, Antonio Camps discusses the affect virtual reality will have on advertising.     By enabling us to enter a computer-generated interactive environment, virtual reality fulfils a human

Insurance industry challenges

Insurance industry challenges

We help insurance companies overcome their three biggest industry challenges of acquiring, converting and retaining customers.     Welcome to the era of the connected customer. Insurance buying decisions are

Webinar: Mobile channel growth

Webinar: Mobile channel growth

Fospha Commercial Director, Sam Carter, participated in Bijou Commerce’s webinar ‘Mobile Channel Growth’.     Last week, Fospha’s Commercial Director joined a panel of ecommerce and mobile experts for a webinar to

stephen allott

Stephen Allott joins Fospha’s Board

Fospha is delighted to announce that Stephen Allott, former Crown Representative for SMEs, has been appointed to the Fospha board.     Fospha is excited to welcome Stephen Allot as

Top 7 barriers to successful attribution

Top 7 barriers to successful attribution

Fospha divulge into what, in our experience, are the 7 principle barriers to attribution.     A recent article by Martech Advisors stated that ‘In 2017, organizations will realize that

5 key takeaways to nail your forms

5 key takeaways to nail your forms

Forms: get them right and you’ll create a bank of customer data at your fingertips to give you an edge.     Earlier this week, ClickZ Intelligence held a webinar,

Financial Services Industry Challenges

Financial Services Industry Challenges

We help financial service companies overcome their three biggest industry challenges of acquiring, converting and retaining customers.   Financial services industry challenges are increasingly paramount due to the ever-evolving regulations

Our 3 step checklist to better forms

Our 3 step checklist to better forms

 Increase form efficiency with our 3 step checklist. Have a look at your forms and use our checklist to see if there’s room for improvement.     It’s common knowledge

The Birthday Paradox

The Birthday Paradox

The Birthday Paradox: one of our data scientists, Ruth Boardman, discusses the probability of two people sharing a birthday.     The birthday paradox answers the question: if we have

Tech trends in 2017

Tech trends in 2017

At Fospha, we reckon a number of trends that our team has been working on for a while now will become technology’s equivalent of popular culture in the months ahead.

Fospha wins Shift London award

Fospha wins Shift London award

Fospha are proud to announce that we are the winners of the ‘Best Transformational Product for Brands’.      Fospha are this year’s winner of the ‘Best Transformational Product for

Cox Media Group selects Fospha

Cox Media Group selects Fospha

Cox Media Group announced that they’re choosing to work with Fospha, a leading provider of cloud-based customer intelligence solutions for marketers.     PORTLAND, Ore.–(BUSINESS WIRE)–   Fospha, a leading