Why are forms important?
One of the most overlooked parts of customer journey optimisation is your form completion rate. Forms are essential to capture information or to complete a sale, but badly constructed forms can cause customers to leave your site.
Detect your drop-outs
We can detect precisely when, where and why customers are dropping out of your forms so you know what changes need to be made to increase your form conversion rate.
Understand customer interactions
Form optimisation presents customer interactions in a series of data metrics; analysis of these interactions provide an insight into the concrete steps needed to optimise your forms.
Leverage the power of Fospha's technology
Forms utilises the power of Fospha’s Customer Journey Cloud to stitch together your silo’d customer data across device and session for a complete and consolidated view of your customer data. So customers are counted only once.