Fospha platform

Centralise your multi device, multichannel data

Bring together all your silo’d, scattered data from every journey. A customer’s path to purchase is a complex journey. To enable you to fully understand customer behaviour across all touchpoints, Fospha’s platform breaks down barriers to consolidate customer data from all available sources across all devices, sessions and channels such as web, mobile, email, social, store and contact centre. In addition, other data feeds such as CRM, Advertising, etc., can be easily integrated. The result is a solid data foundation powering customer intelligence.

Establish a single view of each customer

It’s not enough to just capture the data. Fospha enriches your data with business logic and flexible segmentation rules then stitches together historic data on every individual customer journey. By unifying all customer activity such as content consumption, purchasing behaviour and marketing response, you can now tell where your customers came from, what they viewed and how they got there. You can answer any number of complex marketing questions using our flexible query tool, and create custom reports to democratise your data across your organisation.

Build powerful customer profiles

Get greater insight based on better data. By integrating demographic information, behavioural data and multidevice, multichannel activity, Fospha builds the rich, accurate and powerful customer profiles. Your customer profiles persist as customer interactions change and become the golden records that help you understand your customers and improve their experience and engagement. And, as you add new data feeds, your customer profiles become richer and more relevant, providing insights to further improve your understanding of their behaviour.

Drive insights and predictions

Analyse, predict and shape customer behaviour. Our portfolio of tools allow marketers and analysts derive better insights from rich, multichannel customer profiles. Deploy advanced and predictive analytical techniques to create sophisticated segmentation strategies, score customers for retention, up-sell/cross-sell programs and understand what’s working or not working in the marketing mix. With new insights, use real time prediction on customer intent and automated engagement to influence customer behaviour improving KPIs.


Leverage your insights to take the right action at the right time in order to drive customer ROI.

Fospha's easy to use tools allow you to personalise your customers' journey and take action in real-time. Alternatively, you can use Fospha data to power your in house marketing tools.

Fospha Tools

Use our tools to provide clear visualisations that help you explore and understand customer behaviour.

Our flexible report design and easy-to-use report publishing allows you to circulate your data throughout your organisation so your teams are able to make fast data driven decisions.

The visualisation tools can also be used to power other in house or standard business intelligence tools.

Secure, fast, and replicated

Our Platform's world-wide infrastructure is built to handle high volume load and to scale as your data requirements demand. We process billions of data points every day at high speed, for all our clients, without impacting their performance.

Supports multi-data source integration

We connect all your customer centric channels and data points, from both direct data sources and 3rd party sources, to build rich profiles and make data easy to understand. Fospha grows your customer intelligence within our Data Warehouse.

KPIs & data APIs

Fospha's Platform captures and preserves each customer visit, building an in-depth view of unique lifetime visits. With full retrospective capability, our platform measures your KPIs against customer lifetime data for time specific reporting. This enables you to gain new insights and use this as actionable data for triggering ROI enhancing moments, to further drive conversions. 

For further data analysis Fospha provides an API for your data team. This allows them to run direct queries, create their own analysis and access unique user profiles. Fospha also makes it easy to extract these findings and share them within your company.

Machine learning, predictive insights & intervention events

Determining customer intent, and applying predictions to personalise and trigger interventions are a core feature of Fospha's Platform. We do this by comparing individual customer behaviour against the idealised behaviour profile to predict customer intent and trigger real-time interaction.

Our Data Science Team own all our data products and use them to solve data-driven problems.

Flexible visualisation and easy reporting

Fospha's Platform includes pre-built reports, to provide scheduled reporting on 350+ key metrics. By providing access to all scheduled reporting, reports are easy to share, analyse or visualise in automated tools. All data is available, and reporting customisable, to accommodate data teams.