Despite huge efforts, many e-commerce businesses still have 90% drop out rates. We can help.

'Fospha has the expertise to land and make usable very large volumes of data, they’ve consolidated all of our data in a single, high-performing environment. This is the Holy Grail for us.'

Many online retailers have 90% drop out rates and are facing higher acquisition costs. What’s more, it’s hard to use the masses of data they have to make better decisions. Traditional optimisation tools often prove to be ineffective.  Fospha is a new breed of technology driven by granular customer data across the whole user journey.  We’re used by retailers to optimise the customer journey.  We use data to focus on identifying the top customer pain points with a focus on forms and checkouts, through to optimising acquisition spend.

Our approach

We start by fix­ing key prob­lem areas in the on­line cus­tomer jour­ney.  We find three ini­tial areas yield the biggest cost re­duc­tion and rev­enue in­creases.

Form and checkout optimisation - We show you the pre­cise points where you are los­ing your most valu­able cus­tom­ers on your forms and checkout process. We also identify the im­pact of each pain point in a mon­et­ary value and what you can do to im­prove this.

Identi­fy the rev­enue at­tri­bu­tion of your cus­tomer ac­quis­i­tion spend - Telling you the rev­enue that each £ spent on ac­quis­i­tion de­liv­ers.  We find that this res­ults in cut­ting the waste and show­ing where to in­crease spend for bet­ter re­turns.

In­crease your data aware­ness - When data is mys­ter­i­ous or dif­fi­cult to un­der­stand, teams don’t use it prop­erly and make im­per­fect de­cisions.  That’s why we’ve cre­ated a tool, with clear visualisations that is easily shareable, so that your teams can see the key num­bers they need to know, to make ef­fect­ive de­cisions. 

Want to do more? We’ve got a ma­chine learn­ing tool to pre­dict what products you should put in front of cus­tom­ers to drive sales, or we could tell you the im­pact of voucher codes on your long term sales. But start small first, see the value and then con­tinue to grow your data know­ledge.

How it works

Rev­enue en­han­cing de­cisions that work are based on hav­ing the right data that can be ac­tioned.

Step 1.  The Fos­pha Cus­tomer Jour­ney Cloud is the plat­form to con­sol­id­ate all of your mass of scattered cus­tomer data from every user jour­ney, in­ter­ac­tion, device and silo into a gran­u­lar single cus­tomer view.  It forms the found­a­tions of be­ing data driven.

Step 2. Pick the tools that you want to use:

  • Forms and checkouts are areas of high friction. We can de­tect pre­cisely when, where and why cus­tom­ers are drop­ping out, so you can in­crease your con­ver­sion rate.
  • Fun­nel op­tim­isa­tion al­lows you to in­stantly see your over­all fun­nel per­form­ance and drill down into prob­lem areas to un­der­stand why your cus­tom­ers are leav­ing.
  • Multi-chan­nel at­tri­bu­tion means we track your cus­tomer jour­ney across mul­tiple chan­nels and devices through to pur­chase and bey­ond, to help you un­der­stand where you’re ac­quir­ing cus­tom­ers most ef­fect­ively, so you can do more of it.
  • In­tent trig­ger­ing to in­flu­ence your cus­tom­ers at the right mo­ment to drive con­ver­sion and lower bounce rate
  • Fos­pha Data Query tool to en­able data teams and data savvy mar­keters to make sense of their data and turn it into useable cli­ent in­sight, driv­ing spe­cific ac­tions.  This tool typ­ic­ally re­duces ana­lysis time by 50%.

Set up

With the Fospha tool set up, you will be able to:

  • Optimise your customer journeys.
  • Optimise your forms and funnels. Identify precisely where you are losing sales and customers, then learn what you need to do to measurably improve this.
  • Assign revenue to every stage of the user journey to improve customer acquisition.
  • Democratise data through easy reporting and analysis tools among your team.
  • Understand the value of site changes on margins and revenues.
  • Understand the impact of multi-device and multi-channel attribution on revenue.

Tools Used

Form Optimisation

Ensure that you have the most efficient and optimised forms to drive conversions. 

Funnel Optimisation

Understand and ensure that you have the most efficient and optimised user journey paths through your site (and network of sites).

Multi-Channel Attribution

Fospha attribution tracks the customer journey across multiple channels and devices, through to purchase and beyond. Used to understand true customer ROI and focus resources to drive the best return. 

Intent Triggering

Our intent engine understands intent and engagement in real time and triggers an action based on specific customer behaviour to re-engage and influence them. 

Customer Journey Query

Move beyond segmentation to access granular customer data like never before. Fospha break down data silos to provide fast, easy access to a single customer view.