A customer’s path to purchase is a complex journey – spanning multiple devices, sessions and channels. With all these touch points, customers are creating more data than ever before, and capturing it is key to optimising your marketing activities. Fospha’s Customer Data Platform uses the most advanced tracking technology to collect this data from all available sources, devices, sessions and channels, to ensure that every step in your customer’s’ journey is captured. It then integrates all this data – breaking down your data silos that so often paralyse businesses – so you can create the foundation for better omni-channel experiences.
‘If you don’t have a holistic, data-driven view of your customers, you will be left behind’
Integrated data is nothing if you don’t know what each individual customer is doing. Fospha’s Customer Data Platform uses industry leading stitching technology that employs unique logic to identify what data belongs to which customer, and create a single customer view. Simply put, we take typically anonymised data (such as in-store purchases) and connect it with known identifiers. In doing so, we link multiple visits to one person who is using separate devices of channels, to help you understand who individual customers are, where they came from, what they view, and how they interacted with your channels on their path to purchase.
Once we’ve provided you with a view of how your customers are moving through your marketing channels, we enrich your understanding with our second level of visitor stitching – which automatically ingests your cost and revenue data, and matches it to the corresponding user. With this in place, you not only see the specifics steps that your customers are taking, but also gain visibility on the exact cost and return of each of these interactions with your brand.
Our Customer Data Platform and visitor stitching technology is founded on our solutions engineers’ 100+ years of experience in integrating customer data to form a single customer view. With this expertise, we know exactly what needs to be tracked, and how best to stitch data points together – including online to offline data sources, and vice versa. In doing so, we are able to provide you with the most accurate, granular view of your customers and their journey.
Our Customer Data Platform and visitor stitching technology is founded on our solution engineers’ 100+ years of experience in integrating customer data. With this expertise, we know exactly what needs to be tracked, how to do it, and how best to stitch data points together – including from online to offline, and vice versa. We are therefore able to provide you with the most accurate, granular view of your customer and their journey.