Fospha helped a Direct-to-Consumer brand reduce the cost of acquiring customers while growing revenue
Uncover and improve the true Customer Acquisition Cost and Return on Investment in each of their channels
Overcome potential saturation of their largest channel, Facebook
Understanding Channel Performance
Onboarding in just 2 weeks, Fospha set up customer journey tracking and stitched the journey together, including Facebook, Instagram, Display and Email
Through our growth platform, we were able to show a fully transparent cross-channel view of what activity was really driving sales
INSIGHTS & RESULTS
Fospha found that
Customer Acquisition Cost reduced by 12% through spend redistribution
Customer was able to increase Facebook investment with confidence
Re-invested savings led to top-line revenue growth of 13% year on year
Further opportunities uncovered to raise revenue through email
Direct-to-Consumer jewelry brand reduced Customer Acquisition Cost by 12% while growing revenue 13% year on year
Before Fospha, we simply could not see the full picture on spend, sales and true Customer Acquisition Cost. In our search for a solution, we couldn't find a measurement solution that matched our focus and ambition. After seeing the results of the first 30 days working with Fospha, we wished we’d found it sooner. Fospha used data to confirm our hunches, drive our growth and pay for itself within 30 days.
CMO, Direct-to-Consumer jewelry brand
Other success stories
Using Fospha to optimize top of funnel marketing, a leading UK eCommerce brand grew new customer revenue by 54% in 6 months without any increase to CAC
With time to value essential, Fospha onboarded SPOKE's online and offline channels in less than a month to deliver data-driven marketing insights.
Fospha data gave Roman Originals the data they needed to save 25% of their affiliate marketing spend with no impact on revenue.