About Us

Our Customer Data Platform and multi-touch attribution modelling are founded on over 18 years of experience in integrating and activating customer data. We know exactly what needs to be tracked, how to do it, and how best to stitch data points together to provide you with the most seamless process to gain an accurate, granular view of your customer and their journey.

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Our solution and machine-learning technology is industry agnostic, because we know how to tackle the specific challenges that each industry faces when optimizing their marketing spend. To date, we have clients from around the world in the financial services, government, agency, media and retail sectors and we are only continuing to grow.

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Our AI, machine-learning technology and multi-touch attribution models allow clients to easily scale in real-time. Our huge differentiation is our ability to leverage the Customer Data record to provide:

  • An up-to-date, data-driven, cross-channel marketing view
  • A living, breathing, constantly updating attribution solution
  • Data quality and depth that means you can act upon insights to actually spend the next dollar of marketing spend and the millions more at scale, automatically

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We don't rely on arbitrary metrics like first or last click to assign value to your marketing touchpoints. Instead, our data-driven models take all historical visitor journeys into account to assign the most accurate value to all the touchpoints that lead to a conversion.
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Our AI layer clusters customers based on behavioural and demographic information creating highly specific segments. You can then target these with personalized messaging and content to drive conversions.
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Our solution employs machine learning to continuously learn more about your customers based on their past, present and future interactions. Customer clusters are continuously updated, to ensure you have the most accurate insights possible for your targeting needs.
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Our proprietary self-service reporting and dashboarding tools such as Query allows you to create your own reports. Our multi-touchpoint attribution dashboard provides enhanced views on marketing performance across all channels. We can also deploy into any third party software such as Tableau.
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Our visitor stitching technology connects typically anonymized data with known identifiers to a single user to help you understand who your individual customers are. You can also stitch your cost and revenue data to understand your cost of customer acquisition.
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We complement rather than replace your current marketing stack. Our Customer Data Platform seamlessly integrates with 200+ marketing software - from email automation tools, bid management platforms, to Facebook ad editor to feed a richer data source into your customer communications platforms and marketing efforts.

Interested in finding out how we can help your business?

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